Freelance Performance Marketer vs. Agency: Which Should You Hire in 2026?
A freelance performance marketer typically costs 40–60% less than an agency, gives you direct access to the person running your campaigns, and moves faster on changes – but has a lower ceiling on bandwidth for very large, multi-channel accounts. An agency offers more hands and infrastructure but adds account-manager layers, retainers, and slower turnaround. For […]