How Much Does a Performance Marketing Freelancer Cost in India?
Real 2026 pricing ranges for freelance performance marketers in India, broken down by channel, with what drives higher vs. lower cost. In 2026, freelance performance marketers in India typically charge ₹25,000–₹1,00,000+ per month for single-channel management, depending on ad spend, complexity, and experience. Full-stack engagements across multiple channels plus tracking and CRO range ₹75,000–₹2,50,000+ per […]
Meta Ads CAPI Setup Guide: Fixing iOS Tracking Loss for D2C Brands
Meta’s Conversions API (CAPI) sends conversion events directly from your server to Meta, bypassing browser-based tracking broken by iOS privacy changes. Setup involves: (1) creating a system user and access token in Events Manager, (2) implementing server-side event forwarding, (3) matching CAPI and Pixel events via deduplication keys, and (4) verifying match quality. Most D2C […]
What Is GEO (Generative Engine Optimization) and How Is It Different from SEO?
GEO is the practice of structuring content so AI systems -ChatGPT, Perplexity, Google AI Overviews, Claude- pull it into generated answers and cite it as a source. Unlike SEO, which optimizes for ranking in a list of blue links, GEO optimizes for being the sentence an AI quotes. It relies on clear entity definitions, structured […]
Google Ads vs. Performance Max: How to Split Budget for Lead Gen in India
For most Indian lead-gen accounts, a 60/40 or 70/30 split favoring Search over Performance Max works best in the first 60–90 days — Search gives control and intent-matching while conversion data is thin, and PMax gets phased in for incremental reach once you have 30+ conversions/month for Google’s automation to optimize against. What Is Performance […]
Freelance Performance Marketer vs. Agency: Which Should You Hire in 2026?
A freelance performance marketer typically costs 40–60% less than an agency, gives you direct access to the person running your campaigns, and moves faster on changes — but has a lower ceiling on bandwidth for very large, multi-channel accounts. An agency offers more hands and infrastructure but adds account-manager layers, retainers, and slower turnaround. For […]